Scenario / Case:
MediamindsHub was confronted by technical challenges and complexities such as algorithm changes. These changes on social media platforms can influence the visibility of content which makes companies adjust their strategies in order to sustain reach.

Solution:
The goal is to ensure continuous visibility, relevance and connection with the audience in a dynamic and competitive digital environment. 

Enter Sideclicked, it enforces adaptation with a proactive and strategic approach to adapt and optimise content strategies. It used analytic tools to assess the performance of content before and after algorithm changes, identified patterns and insights for adjustments. SideClicked explored paid advertising options to boost the visibility of critical content because it can help offset the impact of algorithm changes.

EcoShopper.com, an emerging online eco-friendly marketplace, grappled with the pitfalls of affiliate fraud. As they broadened their digital reach, illegitimate activities pushed out their marketing budget, muddling their analytics.

Enter SideClicked, which seamlessly melded with EcoShopper’s operations. Its state-of-the-art fraud detection tools swiftly identified and stopped suspicious activities, from bot patterns to counterfeit affiliate content. Beyond just negating fraud, SideClicked championed genuine affiliates, offering them enhanced analytics to refine their strategies.

The outcome? A dramatic 85% plunge in fraud within six months, a surge in campaign ROI by 60%, and a newly empowered EcoShopper team adept at discerning and capitalizing on genuine growth avenues.